Cookies.

Updated 24 May 2026.

Cookies are small text files your browser stores while you browse. Some are essential to run the site, others help us understand what visitors care about. Without your consent no marketing or analytics cookies start collecting data — the default state is “reject all” and Google Consent Mode v2 enforces this at the Google Tag Manager level.

You can change your preferences at any time: open cookie settings →

Categories

Necessary (always on)

Required to run the site. Store your consent decision, language, form state, spam protection.

• vanguard_consent — your cookie decision. localStorage, 365 days.
• Vercel session — short-lived hosting cookies. No personal identification.

Analytics (consent required)

Help us understand how people use the site and what's valuable. IPs are anonymised, no individuals are profiled.

• Vercel Analytics — page views, time on page. No cookies, no IP.
• PostHog (EU) — on-site behaviour, CTA clicks. EU-resident servers.
• Google Analytics 4 — loaded via Google Tag Manager, IP anonymised. Only with consent.

Marketing (consent required)

Only active if we run an advertising campaign. Without your consent no marketing pixel collects data — Google Consent Mode v2 enforces this at the GTM level.

• Sklik retargeting — Seznam.cz pixels for retargeting in their network.
• Google Ads conversion — measuring Google ad efficiency.
• Meta (Facebook) Pixel — only if we run a Facebook / Instagram campaign.
• LinkedIn Insight Tag — only if we target a professional audience.

How to disable

Click cookie settings and pick which categories to allow. You can also delete cookies in your browser:

• Chrome
• Safari
• Firefox
• Edge

More

For details on how we process personal data, see our privacy policy.